Beef that remembers
the pasture.
A three-generation grass-based cattle operation in the Blue Ridge foothills. South Poll herd, regenerative pasture, one animal at a time.
§ 01 - What we do
We raise a small herd of South Poll cattle on rotated pasture in the same valley our grandfather bought in 1975 - and we don't cut corners between the field and your kitchen.
01
Grass. Only grass.
No grain, no finish lots. Our herd grazes rotated paddocks year-round, moved every 24–72 hours.
02
One animal at a time.
Every steer is born, raised, and finished on our land. You can track your cut back to a single lot number.
03
Dry-aged, hand-cut.
Whole primals go into a 28-day dry-age cave. A local butcher we've used for 20 years does the fabrication.
Lot SP-247 · "Cinder" · Born March 2023
§ 02 - The breed
South Poll.
Bred for heat, humidity, and pasture that isn't perfect.
A composite breed - Hereford, Senepol, Barzona, Red Angus - built by Alabama cattlemen for the humid Southeast. They calve unassisted, finish on grass at 20 months, and hold condition through a Virginia August.
Meet the herd§ 03 - The cuts
This week's shelf.
§ 04 - The people
Three generations on the same land.
My grandfather bought this land in 1975 with a loan and a plan. Fifty years later we're still moving cattle at dawn, still fixing fence, still learning what the pasture wants.
- The Ellett Family
50
Years farming
247
Head in the herd
2
Ellett Valley locations
0
Grain fed. Ever.
§ 05 - How it works
From the pasture to your kitchen.
01
Rotated pasture
Cattle move every 24–72 hours. The land gets long rest cycles. Root systems deepen, soil builds.
02
Local processing
Custom-cut at an Animal Welfare Approved facility fifteen minutes from the farm.
03
Dry-aged
Whole primals hang 28 days in a temperature-controlled cave.
04
Vacuum-sealed, blast-frozen
Every cut sealed and hard-frozen within 48 hours of fabrication.
05
Two-day shipping
Insulated crates with dry ice. Ships Monday and Tuesday only.
§ 06 - From the journal
Field notes.
Reserve now - Winter 2026 harvests